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Content Marketing Platform
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CONTENT MARKETING PLATFORM
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Run Smarter Campaigns fromOne Place

Give your entire marketing team a unified platform to plan, manage, and deliver scalable,
personalized campaigns with Liferay Content Marketing Platform.
What Is a CMP?

A Content Marketing Platform (CMP) is a centralized software solution that streamlines the entire content marketing process, from planning and creation to multi-channel distribution. By offering full visibility across the content lifecycle, CMPs help ensure brand consistency, support data-driven decisions, and deliver relevant content to the right audience, ultimately driving engagement, lead nurturing, and revenue through high-quality storytelling.

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Plan Better. Create Faster. Publish Everywhere.
Bridge the gap between content strategy and final execution

Say goodbye to silos.

Get a clear, centralized view of your editorial calendar from first idea to final launch and ensure every asset aligns with your goals.

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Keep control with an automated content lifecycle

Customizable approval workflows and built-in governance features protect your brand voice, streamline team collaboration, and take care of compliance across every channel.

Tackle campaign complexity

Instantly gauge campaign health with visual dashboards showing tasks as In Progress, Blocked, or Overdue. Use the Agile Kanban board to visually track workflow stages and update task statuses via drag-and-drop. Deep Liferay CMS integration allows linking existing content or uploading files directly to tasks for organization.

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Contextual Collaboration & Complete Traceability

Centralize team communication beyond chat. Project members can leave threaded comments, react to feedback, and watch features to instantly notify coworkers on the task. As a "Single Source of Truth," the platform features a rigorous History Log chronologically recording all status, file, and deadline changes for full auditing and accountability.

How Liferay CMP Works with Other Product Modules

Content Marketing Platform + CMS

Go beyond basic web content. As a core part of Liferay's broader CMS capabilities, Liferay CMP helps you manage and deliver rich, dynamic content assets for every channel. This integration allows content marketing teams to create content independently while leveraging a robust, scalable content management system that IT teams trust.

Content Marketing Platform + DAM

Eliminate content silos and maintain brand consistency. Liferay CMP and Liferay DAM work in tandem, meaning every asset – images, videos, documents – is instantly accessible and searchable in one centralized, secure repository.

Content Marketing Platform + PIM

Connect your content to your product data. Via integrations to Liferay PIM, specs, images, and details stay consistent across every touchpoint, simplifying business processes like ecommerce management and giving customers what they need to make a purchase.

Content Marketing Platform + Sites

Liferay CMP works hand in hand with Liferay Sites, enabling marketers to quickly turn rough drafts into live pages. From landing pages to microsites to full web experiences, you can launch new content marketing campaigns without leaving the platform.