The All-in-One Platform for Modern Content Marketing
Everything your team needs to plan, launch, and measure high-impact campaigns in one connected workspace.
What Is Liferay CMP?
A Content Marketing Platform helps marketing teams plan, produce, coordinate, and measure content across campaigns. Liferay CMP is built natively on Liferay CMS, with built-in DAM capabilities, bringing content creation, asset management, and campaign coordination into one place. No separate tools to connect. No integration to maintain.
Plan Better. Create Faster. Publish Everywhere.
Know your audience coverage before you launch.
Most campaigns discover content gaps after launch, not before. The Content Population Matrix maps every asset a campaign needs against each target audience, making gaps visible and actionable from day one. Set campaign goals and audience definitions once at the start of a campaign, and they flow through planning, execution, and attribution automatically, so every stage works from the same frame of reference.
Replace the campaign coordination spreadsheet.
Marketing teams run campaigns across email threads, spreadsheets, and chat with no single source of truth. Liferay CMP brings coordination into a structured workspace with tasks, owners, deadlines, Calendar and Kanban views, and configurable approval flows. The full campaign lifecycle, from planning through execution, is operable by marketing without IT involvement.
Content and assets on one platform, with no integration.
Most CMPs require a connection layer between campaign management and the CMS, even when both come from the same vendor. Liferay CMP runs natively on Liferay CMS, sharing the same data model, permissions, and publishing infrastructure with no connection to configure or maintain. Built-in DAM capabilities mean campaign tasks, content assets, and brand files all live in one governed workspace.
Understand how your content is performing with built-in analytics.
Get insights into the effectiveness of your content so you can boost engagement and conversion rates and focus on content quality. Use the content dashboard to easily identify what content is being used where and see metrics on views, reads, and traffic. Select any piece of content in Liferay CMS and view insights like views and shares immediately, without leaving the platform.
Requires the Liferay Data Platform add-on.Produce more content. Govern every output.
Liferay CMP includes embedded AI agents that surface content gaps, generate on-brand drafts and images, and automate tagging and translation across markets. Every AI output follows a mandatory review step before it can be published, and all AI-assisted content carries provenance tags. Teams increase content velocity without introducing brand or compliance risk.
Requires the AI Hub add-on.How Liferay CMP Works with Other Product Modules
Content Marketing Platform + CMS
Go beyond content management and into campaign management. As an add-on to Liferay CMS, Liferay CMP adds the campaign coordination layer marketing teams need, from brief and planning through team coordination, approvals, and publishing. Marketing runs campaigns end to end on the same platform IT already manages and trusts, with no new infrastructure or vendor to add. Liferay CMS includes built-in DAM capabilities, so brand assets are immediately accessible within the campaign workflow without a separate tool or vendor.
Content Marketing Platform + AI Hub
Scale AI-assisted content production without surrendering governance. Adding AI Hub gives marketing teams embedded agents that surface content gaps, generate on-brand drafts, and automate tagging and translation across markets. Every AI output follows a mandatory review step before publication, so teams increase content velocity without introducing brand or compliance risk.
CMP + LDP
Give marketing teams direct visibility into how their content is performing. Adding the Liferay Data Platform connects CMP to built-in content analytics, so teams can see views, reads, and traffic across their content library and get immediate performance insights on any piece of content directly within the CMS. No separate analytics tool or data team required to answer basic content performance questions.
Content Marketing Platform + Sites
Take campaigns from brief to live web experience without leaving the platform. CMP enables marketing teams to move approved campaign assets into landing pages, microsites, and full web experiences in a coordinated workflow. Launch new initiatives quickly, without switching to a separate publishing tool.