Turn Customer Data intoPersonalized Experiences
Get a unified view of your customers with Liferay Data Platform, enabling organizations to manage and use data effectively for targeted engagement and actionable insights.
What Is Liferay Data Platform?
Liferay Data Platform (LDP) a centralized software solution that unifies data from every source, web, mobile, CRM, and marketing tools, into a single, real-time profile for every user and account. By managing data collection, unification, and segmentation, LDP transforms scattered information into a "single source of truth" for your entire organization. This allows teams to activate usable intelligence across all digital touchpoints, delivering personalized experiences, account-based marketing insights and data-driven insights that foster stronger customer engagement and brand loyalty.
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Better Data = Better Results
Bring all your customer data into one place.
See the whole customer, not just clicks. Collect, unify, and analyze all your customer data in one simple and powerful platform, including behavioral data from every channel as well as profile and account information from systems like your CRM, to create a unified customer and account profiles. With both individual and account-level data in one place, your teams can plan more targeted marketing interactions and align sales and marketing around a shared, accurate picture of every relationship.
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Understand your accounts, not just your contacts.
In B2B, buying decisions are rarely made by one person. Liferay Data Platform aggregates data from across your organization's accounts and hierarchies, combining signals from your CRM, your marketing automation tools, and your web properties, so you can see the full picture of how an account is engaging with your brand. Segment precisely by account attributes, industry, or engagement level, and deliver experiences designed to win over entire buying groups, not just individual contacts.
Empower your sales team with actionable intelligence.
Liferay Data Platform provides business intelligence tools that deliver real-time insights into key trends, engagement signals, and account-level behaviors, surfacing which accounts are most active, where they are in their buying journey, and what topics they care about most. Sales and marketing teams can use these insights to prioritize outreach, align on high-value targets, and tailor every interaction to the moment.
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Create dynamic experiences to see results.
Create precise, dynamic customer segments to target the right people at the right time. Personalize campaigns effortlessly across multiple channels, increase engagement, and unlock the potential of every interaction with actionable data insights.
How Liferay Data Platform (LDP) Works with
Other Product Modules
LDP + Personalization
Liferay Data Platform provides the unified customer data that powers Liferay’s personalization engine. By creating a single profile for each user, you can deliver truly tailored content, messages, and experiences.
LDP + Analytics
Liferay Data Platform unifies all data into a single source for measuring and optimizing digital experiences. With clear visualizations and insights, you can track every touchpoint and act with total confidence.
LDP + CMS
Liferay’s unified data enables your CMS to dynamically deliver relevant content to every user. By aligning data with delivery, you ensure every interaction is personalized and tailored to individual needs.