Turn your go-to-market into a pipeline engine
Demandbase is the pipeline engine for AI GTM that transforms goals into coordinated action across marketing, sales and advertising. It continuously evaluates what is driving pipeline and helps B2B teams scale what works. Thousands of businesses use Demandbase to align their go-to-market motion, reduce wasted spend, and drive revenue outcomes, all from one secure, unified platform.
Intelligence-to-Action Workflow
Demandbase does more than surface signals. It connects signals to audience creation, seller actions, advertising, website personalization, CRM updates, and measurement. This closes the gap between identifying an opportunity and acting on it.
B2B-Specific Context Intelligence
The platform is built around the realities of B2B buying: accounts, buying groups, personas, long sales cycles, intent research, anonymous website activity, and multiple stakeholders. This gives Demandbase AI more relevant business context than a generalized AI layer working from isolated records.
Demandbase primarily serves B2B organizations in:
- Technology and software
- Financial services
- Manufacturing
- Business and professional services
- Complex global and enterprise organizations operating across multiple products, business units, regions, or customer segments.
The platform is particularly relevant to industries where purchases involve multiple stakeholders, long consideration cycles, specialized buying groups, and coordinated marketing and sales engagement.
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What You Can Do with Demandbase
Turn account insights into action with use cases that help you identify, engage, and convert high-value accounts.
Anonymous visitor identification
Identify organizations visiting high-value website pages and route relevant activity to marketing or sales workflows.
Intent-driven campaigns
Launch advertising, nurture, personalization, or sales plays when an account begins researching relevant topics.
Website personalization
Change headlines, proof points, creative, calls to action, and forms based on the visitor’s company or account segment.
Pipeline acceleration:
Coordinate advertising, marketing engagement, and sales outreach for accounts already demonstrating buying activity.
Target-account selection
Build and continuously refine target-account audiences using firmographics, technographics, fit, intent, engagement, and CRM data.
Buying-group discovery
Find the people and personas involved in a buying decision, identify stakeholder gaps, and help sellers multi-thread an opportunity.
Liferay LDP + Demandbase = The Powerful Combination
1
Hydrate your Data on Day One
Eliminate the wait for data. Use Demandbase to instantly populate Liferay LDP with rich firmographic details for every visitor.
2
The Account-Centric DXP
Shift your LDP strategy from tracking individuals to winning accounts. Use Demandbase’s account-matching to unify all LDP data points under a single business entity.
3
Faster time-to-value
No integration project to scope and staff. Just experiences that get smarter from day one.